<aside> 💡 Ben has ghost-written content for nearly every founder or CEO at the companies with which he has worked. This work has taken place across Quora, Twitter, Medium, Reddit, and LinkedIn. For this type of work, Ben’s preferred platform is LinkedIn, where posts tend to get better-than-average organic reach among relevant audiences.
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It all depends on how the founder wants to collaborate. Ben has ghostwritten using brainstormed content from phone calls, Zoom chats, Tik Toks, and voice memos. He also recycles snippets of blogs he has written, reframing the content for personal LinkedIn posts - in which case the founder is typically only involved at the end to give final approval.
The list above includes ghost-written thought-leadership content for LinkedIn. Note that it is not exhaustive. Ben started ghostwriting this type of content as far back as 2017. Examples in this list include posts for: